In a groundbreaking collaboration, world-renowned musical composer Ricky Kej has once again captured the essence of social impact through his latest creation, ‘LiFE Song.’ Partnering with UNICEF India and its initiative Generation Unlimited (known as YuWaah in India), Kej has teamed up with The Mill, a Technicolor Creative Studio, to produce an animated film that transcends the boundaries between artistry and societal consciousness.
Grammy Award-winning artist Ricky Kej has consistently pushed the boundaries of musical creativity, seamlessly integrating elements of world music into his compositions. ‘LiFE Song’ represents a significant partnership between Kej, UNICEF India, and The Mill, India, showcasing their collective creative prowess to deliver a sensory experience that challenges conventional norms.
Musical Brilliance and Collaborative Talent:
Featuring an ensemble cast of acclaimed musicians including Shankar Mahadevan, Stewart Copeland, Salim-Sulaiman, Farrah El Dibany, Abby V, Lonnie Park, and the New York Youth Symphony under the direction of Michael Repper, ‘LiFE Song’ is a testament to the convergence of exceptional talent in the pursuit of a meaningful message.
“With mesmerizing animation accompanying the soundtrack, the film eloquently depicts the journeys of three young protagonists, delving into pressing environmental and social issues of renewable energy, deforestation, and the critical imperative to address plastic waste in our oceans. The film underscores the universal importance of sustainability efforts as these are fundamental pillars of human progress and a brighter future for all. The agents of change depicted in LiFE Song carry this message through their actions every day.”- Ricky Kej
Animated Agents of Change:
The Mill, in collaboration with Technicolor Creative Studios in India, brings to life the animated characters known as the Agents of Change – Chanu, Priya, and Arjun. These characters embark on a mission to promote sustainability and environmental responsibility, addressing crucial issues such as renewable energy, deforestation, and the pressing need to tackle plastic waste in our oceans.
At Technicolor, we are deeply committed to impacting the community positively. This is reflected across our CSR efforts, where our focus continues to be on education and ESG (Environment, Sustainability and Governance) principles. The LiFE Song is a presentation to the world that underscores our passion for achieving sustainability through visual storytelling; it is the perfect blend of creativity and technology. I am proud of the team at The Mill, India for pouring their hearts and expertise into this remarkable animated film. It is a real synergy of creativity and social goodwill to collaborate with Ricky Kej and UNICEF India to produce this special message in a spell-binding song.”- Biren Ghose, Country Head, Technicolor India
A Visual and Auditory Masterpiece:
With mesmerizing animation and Ricky Kej’s emotive musical composition, the film intricately weaves together the journeys of three young protagonists, offering a poignant commentary on societal challenges. ‘LiFE Song’ underscores the universal importance of sustainability efforts as foundational pillars of human progress, advocating for a brighter future for all.
The Collaborative Process:
Directed by Sachin Kadbane, with VFX supervision provided by Mahesh M S, ‘LiFE Song’ is a meticulously crafted animated movie. The collaborative effort between The Mill and Technicolor Creative Studios in India ensures a breathtaking visual experience that harmonizes seamlessly with Ricky Kej’s powerful musical composition. The film’s production was led by Shraddha U Sane and Anirudh Mohan Menon, with the invaluable support of Devashish Malakar from The Mill India team, a division of Technicolor Creative Studios.
Our commitment to visual excellence is reflected in our choice of the most cutting-edge software. For this project, we merged new methods of visual production real-time technologies along with the traditional animation production pipeline to achieve a level of visual fidelity and expressiveness that elevated the overall quality of character animation. Our in-house director and multiple awards-winning team worked closely with Ricky to develop, ideate, and then bring to life the characters as Agents of Change in the LiFE song.”- RK Chand, Executive Director, The Mill
‘LiFE Song’ is not merely a musical composition or an animated film; it is a testament to the power of collaboration in addressing pressing global issues. Ricky Kej, UNICEF India, and The Mill have joined forces to create a masterpiece that resonates with audiences on both an emotional and intellectual level. Through this unique blend of music and animation, ‘LiFE Song’ advocates for a world where sustainability is not just a choice but an imperative for the betterment of our planet and future generations.